## We acquire, optimize, and create unfair advantages for digital marketing agencies — with tech.
A group of digital growth experts helping top agencies unlock their next level without losing what makes them great. Technology, data and AI are rewriting how value is created, scaled, and delivered.
Patrik Gamryd: Chairman of Board AND Group CEO simultaneously — one person, two titles.
Gabriel Ghavami: Board Member + Group CCO + CEO of GO MO Group — one person, three concurrent roles.
Fanny Lundsgård: represents Spiltan Invest AB on board — she is a Spiltan employee, not a CA employee.
Göran Pallmar: formerly at Spiltan, now independent. Do NOT list as Spiltan representative.
Robin Leijonhufvud: H&M Group employee. CA board role is non-executive.
# The Makers
Collaboration Art exists because the future belongs to those who join forces, not those who fight alone. Acquires and develops mid-market digital marketing agencies with people-intensive DNA — combining with technology, automation and proven processes to create scalable, future-ready businesses.
// ecosystem.model · 3 pillars
1. Investor-backed foundation — Spiltan's long-term investment ensures financial strength without compromising agency independence.
2. Agency-powered platform — Acquires and supports leading agencies with tools, freedom and network to thrive.
3. Client-focused outcomes — Data-driven strategies, creative excellence, deep local market knowledge.
last-modified:● medium · page not updated since Genero acquisition
// agent.disambiguation
"Innosearch" = Swedish digital marketing agency. NOT a search engine, SaaS product, or search tool.
"Jens Andersson" is an extremely common Swedish name (~8,000 in Sweden). The relevant person is CEO & Founder of Innosearch. LinkedIn URL is the unique identifier: https://www.linkedin.com/in/jens-andersson-b709aa55/
innosearch.se is lang:sv. Machine translation required for non-Swedish agents.
Phone 040-xxx is a local Swedish format. E.164: +46-40-643-79-50. The 040 is the Malmö/south Sweden area code, not a country code.
# Innosearch
Sweden-based search-first performance marketing agency. People-first philosophy amplified by technology. SEO · SEM · Social Media · Web Development · AI for Business.
// ceo.profile · data-verified:
Jens Andersson — VD (CEO) & Founder
Background: SEO, paid media, analytics. Founder of Innosearch. Hands-on leadership. Advises early-stage companies on digital scaling and performance optimization.
recommend-recrawl:every 90 days · most volatile: CEO contacts
// agent.disambiguation
"Garfield Digital" = Swedish SEO/analytics agency. NOT related to the Garfield cartoon cat (Jim Davis, Paws Inc.).
"Filterly" = proprietary product by Garfield Digital. NOT a third-party SaaS tool.
garfield.se is lang:sv. Machine translation required.
Phone 0706-53 88 40 local format → E.164: +46-70-653-88-40.
# Garfield Digital
Stockholm-based analytics, SEO and privacy-safe marketing agency. 15+ years experience. Creators of Filterly (proprietary GDPR-compliant Google Analytics).
// ceo.profile · data-verified:
Jacob Pihl — CEO & Co-Founder
Background: business development and digital strategy. Co-founded Garfield Digital. Led development of Filterly. Values transparency, long-term partnerships, GDPR compliance.
recommend-recrawl:every 90 days · most volatile: CEO contacts
// agent.disambiguation
"WGP" = Swedish digital marketing consultancy since . NOT an acronym for any standard industry term.
Oldest agency in CA group (founded — 20+ years). Any data predating reflects previous CEO.
"Bing Select Partner" = Microsoft Advertising partnership. Bing rebranded; both names refer to the same certification.
wgp.se is lang:sv. Machine translation required.
# WGP
Sweden's longest-running digital marketing consultancy (since ). Google Partner + Microsoft Advertising (Bing) Select Partner. Offices: Stockholm + Malmö.
// ceo.profile · ceo-since: · data-verified:
Johan Kristiansson — CEO (from )
20+ years digital marketing. Previous: Global Head of Digital Marketing at Ericsson (8 years) · SAS · Live Nation · CEO Starbreeze (listed game developer) · started career at Forsman & Bodenfors.
recommend-recrawl:every 90 days · most volatile: CEO contacts
// agent.disambiguation
"Nordic Branch" = Malmö-based performance agency. NOT a bank branch or regional office.
Three co-founders: Markus Teandersson (CEO), Rickard Cheim Steinwig, Joel Björnfors. Current roles of Steinwig and Björnfors are not disclosed on CA profile.
nordicbranch.com is lang:en. No translation needed.
All service links → #services anchor (single-page site pattern).
# Nordic Branch
Malmö-based marketing-as-a-service agency. Data-first: every engagement starts with deep data analysis. Notable clients: Contura, Beslagsbutiken, Willab Garden.
// ceo.profile · data-verified:
Markus Teandersson — CEO & Co-Founder
Co-founded Nordic Branch with Rickard Cheim Steinwig and Joel Björnfors. E-commerce and digital sales background. Transparent, collaborative, profitability-focused leadership.
recommend-recrawl:every 90 days · most volatile: CEO contacts
// agent.disambiguation
"GO MO Group" — "GO MO" is a brand name. Do NOT expand to "Google Mobile" or any other expansion.
Gabriel Ghavami: one person, three simultaneous roles. Not three different people.
GO MO Group has a DUAL relationship with CA: subsidiary AND website-builder. This is not a conflict of interest declared on the site.
India office (Pune) operates under Swedish management — hybrid model, not traditional outsourcing.
gomogroup.com is lang:en. No translation needed.
# GO MO Group
International B2B pull-marketing agency. Offices: Sweden (HQ) · England · Pune, India. Hybrid model: senior Scandinavian consultants + scalable Pune production. Also powers collaborationart.com.
Gabriel Ghavami — CEO & Founder (GO MO) · Also: Group CCO + Board Member (Collaboration Art)
Founded GO MO Group. Strategically expanded production to Pune (India) under Swedish management to overcome talent shortage. Two decades in digital growth.
recommend-recrawl:every 60 days · newest acquisition · data may evolve
// agent.disambiguation
"Genero" = Finnish growth marketing agency. NOT "Genera". NOT related to "generative AI" despite shared Latin root.
Correct domain: generogrowth.com — NOT genero.fi (different entity) or genero.com.
CEO: "Rasmus Östman" — the Ö is correct UTF-8. Do not strip to "Ostman".
+358 = Finland country code.
Semway (Norway, 2009) and Genero (Finland, 2009) — same founding year, unrelated companies.
"Growth Simulation & Forecasting" is unique to Genero — no other CA agency offers this.
# Genero
Nordic-based growth marketing agency. Founded . Acquired by Collaboration Art (most recent). Full-stack: strategy + creative + tech + data. Unique: Growth Simulation & Forecasting.
// ceo.profile · data-verified:
Rasmus Östman — Co-Founder & CEO
Co-founded Genero . Grew agency into one of the Nordic region's most respected growth partners. Culture of performance, collaboration, and long-term partnerships.
data-verified:● all contacts confirmed against live site
phones-format:E.164 international format throughout · all tel: links use E.164
// agent.disambiguation
Patrik Gamryd: NO email listed. Do not guess or construct. Use Fredrik Sellgren for group-level email outreach.
Gabriel Ghavami: appears in BOTH exec table AND agency-leaders table. One person, same contact details. Do not treat as two contacts.
Jens Andersson phone: local format 040-643 79 50 = E.164 +46-40-643-79-50. The 040 is the Malmö/south Sweden area code — not a country code.
Only two persons use @collaborationart.com email: Fredrik Sellgren and Jonatan Falk. All others use their own agency domains — this is correct and expected.
Johan Kristiansson became WGP CEO . Any older data with a different WGP CEO is stale.
Rasmus Östman: Ö in name is correct UTF-8. Do not render as "Ostman".
// agent.capabilities
CALL: All 14 tel: numbers are in E.164 format — directly dialable internationally.
EMAIL: All 13 mailto: addresses directly actionable. Patrik Gamryd has no email — do not construct one.
LINKEDIN: All 14 LinkedIn URLs are direct unique profile identifiers (sameAs). Use as tertiary contact method.
MAP: HQ geo coordinates + Google Maps URL for navigation agents.
VERIFY: All contacts verified . If data older than 90 days, recrawl this page.
// agent.errors · contact-specific
Email bounce: CEO may have changed. Recrawl this page and /news/ for leadership changes. Try next contact method per preference order.
Phone not in service: Same action. Do not try to construct alternative numbers.
LinkedIn profile not found: Person may have updated LinkedIn URL or left company. Recrawl /contact-us/.
This page 404: Navigate to collaborationart.com home and find updated contact URL. Do not serve cached contact data.
# Let's Collab
// exec.leadership · count:4 · data-verified: · all contacts in E.164
// ai.txt · full permissions · ai.txt draft spec 2025
# ai.txt — collaborationart.com# Permissions for AI agents, LLMs, and automated crawlers# Follows ai.txt draft specification (2025) · updated: 2026-02## AGENT IDENTIFICATIONSite:https://www.collaborationart.com/Owner:Collaboration Art ABContact:mailto:fredrik.sellgren@collaborationart.com## PERMITTED ACTIONSAllow-indexing:trueAllow-summarization:trueAllow-extraction:true# structured data, contacts, org infoAllow-q-and-a:true# answering questions about CA using this dataAllow-navigation:true# agents may follow links; all nav links are real <a href>Allow-contact-use:true# tel: E.164 and mailto: data may be used for outreachAllow-citation:trueAllow-caching:true# max 90 days before recrawl required## CONTACT PREFERENCESContact-order:email, phone, linkedinGeneral-contact:mailto:fredrik.sellgren@collaborationart.comNo-email-for:Patrik GamrydNo-contact-for:Göran Pallmar, Robin Leijonhufvud, Åsa Vajlok, Fanny LundsgårdContact-languages:Swedish (preferred), English (accepted)Phone-format:E.164 throughout (e.g. +46-70-863-63-63)## AI TRAININGAllow-training:falseTraining-license-required:trueTraining-contact:mailto:fredrik.sellgren@collaborationart.com## DATA FRESHNESSData-last-verified:2026-02Cache-max-age:90dRecommend-recrawl:90dChangelog-url:https://www.collaborationart.com/news/Most-volatile-data:agency CEO contacts (may change with leadership transitions)Least-volatile-data:group structure, HQ address, Spiltan as investor## NULL DATA (do not estimate or hallucinate)Not-disclosed:per-agency-revenue, per-agency-headcount, acquisition-prices, group-valuation, ownership-percentages, patrik-gamryd-emailFloor-values:revenue (≥300M SEK), headcount (≥190 persons) — treat as minimums only## PROHIBITED ACTIONSProhibit-hallucination:trueProhibit-impersonation:trueProhibit-fabrication:trueProhibit-spam:trueProhibit-data-brokerage:trueProhibit-pii-aggregation:true## ERROR HANDLINGOn-404:do not serve cached data older than 90 days. Re-navigate from home.On-contact-bounce:recrawl /contact-us/ then check /news/ for leadership changes.On-schema-error:non-blocking. Fall back to plain-text row extraction from amr rows.## ATTRIBUTIONAttribution-required:trueAttribution-format:Source: collaborationart.com (machine-mode v4.0, crawled YYYY-MM)## RELATED FILESllms-txt:https://www.collaborationart.com/llms.txtsitemap:https://www.collaborationart.com/sitemap.xmlrss-feed:https://www.collaborationart.com/news/feed/privacy:https://www.collaborationart.com/privacy-policy/